It all started in a garage. In 1991, Jeff Steber built a 3-inch-travel full-suspension bike in his Lake Elsinore, California home. A year later, he refined the design incorporating CNC machined parts and sealed bearings. By 1993, overwhelming demand made Intense Cycles a full-time business and forced a move out of the garage and into a 1,500 square-foot industrial space. And Jeff designed a 5-inch-travel Intense specifically for downhill applications.
Three years later, Shaun Palmer won the NORBA National and took Silver at the Worlds in Carnes, Australia aboard an Intense. At this point, Intense Cycles was a 3-man operation, struggling to meet demand. So, Jeff signed Marv Strand and Brad Stewart to form Intense Cycles Incorporated. And, the 4-inch-travel Uzzi Sl is born as a "long-travel" trail bike.
2001 saw a lot of changes for the boys in Cali. The Uzzi evolved into a 7-inch freeride bike, Intense moved into a 20,000 square-foot facility in Temecula, California, and Jeff teamed up with Santa Cruz Bicycles to help develop the awesome VPP suspension platform.
So where are they today? They're still in Temecula California, handcrafting every frame in house with the precision and love only true artisans can apply. All raw materials originate from the USA as well, such as the Easton EA-6 tubing found on all their bikes. Intense takes great pride in knowing that each frame is by their hands, never by another company, or worse, overseas. That's their promise of quality to you.
With an intense drive to hone and perfect their mountain bikes, the future is wide open. Stop by our shop today. Run your fingers over the bead of a perfect Intense weld, kick a tire or 2, but most importantly, test ride an Intense. Once you do, you'll know.
Swing by our shop soon to see all our Intense Cycles and take a test ride!